Unlock the secrets to building a thriving membership-based business with this comprehensive, full-day training designed specifically for businesses and organizations that include a membership component (such as gyms, yoga studios, coaching practices, churches, civic clubs, etc.) Hosted by ANCA and the Saranac Lake Area Chamber of Commerce, and led by Mindy Audlin, a mission-driven leadership trainer and community engagement expert, this hands-on workshop will provide you with actionable strategies to attract new members, engage and retain existing ones, and grow a loyal, thriving community around your mission.
The day is packed with interactive learning, group discussions, and experiential activities designed to anchor the content and provide a common framework for your organization’s ongoing membership growth journey. Participants will leave with an actionable Membership Growth plan plus the tools, insights, and confidence to begin implementing the process step by step, with the ultimate goal of driving sustainable membership growth and deepening community engagement.
- What: Mastering Membership Growth: Strategies for Attracting, Retaining, and Thriving
- When: Wednesday, October 23, 2024, 9:00 a.m. – 4:00 p.m.
- Where: Ember Room, Hotel Saranac, Saranac Lake, New York
Registration* includes morning refreshments and lunch.
*ANCA is committed to advancing equity and inclusion in the region and making our programs accessible for all. Please note alternative fee payment options during the registration process.
Who Should Attend?
This training is perfect for business owners, managers, and leadership teams of any organization with a membership component who are ready to elevate their approach to member engagement and growth.
WATCH Mindy’s short video that dives into who this full-day event is for and key takeaways including strategies for attracting and retaining members and an actionable membership development plan.
Key Takeaways:
- Proven Strategies for Member Acquisition and Retention: Learn marketing and engagement tactics that attract new members while keeping existing ones connected and involved.
- Framework for Mission-Driven Growth: Develop a clear mission and purpose statement that drives your organization’s activities and member engagement efforts.
- Experiential Learning Activities: Participate in dynamic exercises that anchor the day’s lessons, boost energy, and create a memorable shared experience.
- Step-by-Step Implementation: Get a practical roadmap for rolling out the Membership Growth strategic process in your organization, one step at a time.
- Leadership Development Insights: Identify potential leaders within your organization and learn how to encourage and cultivate leadership qualities to drive your mission forward.
- Community Building Techniques: Understand how to create a culture of belonging that turns members into enthusiastic ambassadors for your organization.
Agenda:
9:00 a.m. – Welcome & Overview of the S.T.E.P. Model: Introduction to the day’s objectives and the big-picture vision for your Membership Growth & Engagement Plan. Learn to identify and understand the various stages of member engagement within your organization.
9:30 a.m. – Mission, Purpose & Getting Started: Evaluate your mission statement and core services to ensure they align with your strategic goals.
10:00 a.m. – Building Your Pipeline: Participate in an experiential overview of how to build a Membership Engagement Strategic Plan.
11:00 a.m. – Exploring Marketing Channels: Assess your current marketing strategies through the eyes of your potential members.
12:00 p.m. – Lunch & Learn: Work independently or in small breakout groups as you begin developing your custom Member Engagement Plan.
1:00 p.m. – Engage and Embrace Your Mission: Discover ways to refine processes and fill gaps that hinder your membership cycle.
2:00 p.m. – Encouraging Leadership: Explore effective methods for identifying and nurturing leadership within your membership.
3:00 p.m. – Rinse & Repeat: Learn the ongoing process for repeating and refining your engagement strategy for continued growth.
4:00 p.m. – Adjourn with a working strategy for building, growing and engaging your membership!
Questions about this event may be directed to ANCA’s Small Business Program Navigator Mahala Nyberg at mnyberg@adirondack.org.