SARANAC LAKE — As small businesses throughout the U.S. face unprecedented challenges due to the COVID-19 pandemic, a collaboration of North Country business owners and economic development organizations are promoting a grassroots movement to support the region’s businesses during the crisis.
The #ClickLocal campaign focuses on increasing consumer awareness about purchasing locally during this time, as well as providing e-commerce development support for small businesses.
Since mid-March, businesses, support organizations and community members have using the #ClickLocal hashtag to share information and stories about online purchasing, alternative pick-up and delivery options, and relevant online educational opportunities. The Adirondack North Country Association, an economic development nonprofit organization based in Saranac Lake, is spearheading outreach about the #ClickLocal campaign. Information, tools and resources can be found on ANCA’s webpage at www.adirondack.org/ClickLocal.
“The Click Local concept emerged organically — directly from the small businesses who need this kind of community support the most,” said Danielle Delaini, ANCA’s business transition program coordinator. Delaini said the idea came up at a March 25 phone conference meeting, which was developed by CITEC and SUNY Canton SBDC at Clinton Community College to address the strategic planning needs of small businesses. In response to mandated closures and dramatically decreased sales, the focus of the meeting shifted to the urgent needs of local businesses. Tammy Loewy, co-owner of Green Goddess Natural Market in Lake Placid coined the term “Click Local” during the call.
Read the full article in the Adirondack Daily Enterprise.