Carrying on a tradition that builds lasting relationships between artisans and retailers, this year’s Adirondack Buyer Days wholesale gift show will take place virtually for the first time in its 35-year history. The virtual marketplace, which is hosted by the Adirondack North Country Association (ANCA), is open to regional makers and retailers seeking local products for their shops.
After cancelling last year’s show due to the COVID-19 pandemic, ANCA staff have redesigned the 2021 Adirondack Buyer Days to accommodate participants in a safe and convenient online setting. The virtual event, set for April 20 and 21, will offer the same opportunities for interpersonal interaction, relationship building and product marketing the annual show has provided makers and retailers since 1986.
Lauren Richard, ANCA’s artisan programs coordinator who has organized the show over the last seven years, said the virtual platform could expand participant access and engagement. “One positive aspect of COVID is that more people can participate in just about anything that’s gone virtual,” she said. “Buyers can attend this show from anywhere and at their convenience. They can even shop in their pajamas!”
Aware that virtual events can present challenges for some — limitations with internet connectivity, comfort with technology and other responsibilities at home — Richard has selected an event management tool that is easy to use. “We are so happy the platform we’re using is straightforward. BoothCentral has excellent technical support professionals on board to help with any troubles that may arise,” she said.
Read the full article in the Adirondack Almanack.